The Blog

How to write better content

There are a heap of blog posts on the topic of increasing traffic to your website or blog. These posts either politely assume that your content is awesome or state it as a simple fact that your content needs to be good to attract and keep an audience and leave it there. Having a successful site without great content is like wanting to be a supermodel when you stand at 5 feet tall… except fixable! These are some tricks that can be used to improve your content. The tips below apply to both blog posts and information pages with a […]

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Free stuff for your website

Who doesn’t love free stuff? Online businesses need to gather some steam before you start to see any decent money coming in so you may not have a lot of cash to spend on your website straight away. Unlike starting a business with a physical shop front and the stock to fill it you can set up online with very few upfront costs. Here are some great freebies to get you started.

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Send amazing HTML emails

EDM (email direct marketing) is becoming an increasingly popular marketing channel. An advantage of emails over other marketing channels is that they can be scheduled to be delivered at a time when they will be most effective. For example an email for a pizza chain could be delivered late in the afternoon when people are deciding what to have for dinner. A well designed HTML email will get your customer’s attention but your time will be wasted if it can’t be displayed in their email client.

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Create beatiful website forms

HTML forms are a vital part of most websites but they don’t look very good by default. Luckily there is a lot you can do to improve the look of your forms so they don’t ruin your otherwise beautiful website. Depending on the underlying technology of your website and your level of technical expertise there are a number of different ways to do this. CSS All methods of styling forms use CSS either on its own or with JavaScript, the plugins listed below just provide a way of doing this without you having to write said CSS yourself. Some form […]

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How to get the website you want

Getting a new website for your company is an important step when starting a new business or reaching out to new customers for your existing business. If you are not technically minded you may not know exactly what you need from your website or how to express what you want. This post provides tips on how to pick a web designer and come up with some initial requirements for your website. Once you have picked the right designer they can also provide you guidance on the process of designing and launching your website.

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