The subject of this post is an audiobook that I have listened to recently and loved (listening to my non-fiction and reading my fiction is my way of getting through more books). #Girlboss is a book that combines my 3 favourite things – the Internet, inspiring women and Jeffrey Campbell shoes.

Sophia Amoroso is the founder and CEO of nastygal.com an online store selling new and vintage clothing, shoes and accessories. The book covers Sophia’s journey from a shoplifting anarchist to the CEO of a 100 million dollar plus company. A kind of streetwise Lean In, this book also gives advice on navigating life and hopefully becoming a girlboss yourself. I really recommend that you read (or listen to, of course) this book.

As someone who has a great interest in online marketing I was fascinated by the strategies that Sophia outlined for building her business and what set it apart from her competitors. When starting out as an eBay seller Sophia used MySpace to reach out to her potential customers.

MySpace went by the wayside (I clearly wasn’t the only one fed up with MySpace becoming a cesspool of creepers, maybe it was secretly reborn as Minecraft but I digress) and other social media platforms appeared in its place but Sophia still uses social media to interact personally with her customers. A major part of the Nastygal social media strategy involves making sure their followers are given a constant stream of quality content to share.

The Nastygal eBay store stayed ahead of its competitors by posting carefully, creatively styled photos and providing helpful product descriptions with styling tips that made the store unique in the vintage clothing space. Sophia also spent time analysing the photos of successful items to see what made them sell so high, listening to her customers and learning as she went.

It is honest

The book doesn’t gloss over any unflattering details of Sophia’s life. Before she started Nastygal Sophia had dropped out of school (Can you even be a proper entrepreneur if you finish school? Doesn’t seem like it.), been fired more than once and was caught shoplifting. #Girlboss also gives honest (at times brutally honest) advice about careers, finances, and style. Sophia has packed a lot into her 30 years and the advice given comes from her own hard won experience. She really hasn’t taken the easy route of telling people what they want to hear and she certainly doesn’t paint herself as the perfect role model.

It’s just so inspiring!

Do ya wanna be a girl boss? Well of course I do!

How great is the whole idea of a girlboss? a girl who is hard working, smart and in control with a style of her very own. Sophia’s energy and confidence are contagious, you will be motivated to knuckle down and work your backside off to achieve your goals like the awesome girlboss you now, having read the book, know that you are. The book also has “Portrait of a girlboss” sections that quickly tell the story of other successful female entrepreneurs. The women in these stories are hard working and very passionate about what they do.

and remember kids, the only thing you smoke is your competition!

I loved #Girlboss but what books did you find inspiring? Who is your favourite girlboss?